Beschrijving

This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value.

Simon Van Kerckhovenis Founder of the football business consultancy firm, DIAS – Developing Intelligence and Advice in Soccer, located in Belgium. He was previously Chief Operating Officer of the Belgian football club Lommel SK and a consultant for City Football Group. In addition, Simon has advised multiple investors on the acquisition of football clubs and football business strategies. Recently, Simon founded Zurafa Football Capital, a private equity fund focused on investments in high-potential, undervalued football clubs.